Have you ever found someone on the internet, e-stalked them ever-so-slightly and just knew there was a friendship there – even if that person didn’t know you existed (yet)? This month’s boss babe spotlight was one of those people for me – in a totally non-creepy way.
In my personal pursuit to find a mommy group, I stumbled across Allison Serrao via her Meet-up group, OMG I’m a Mom. I read the group overview and blog, and instantly felt like I connected with this woman. She was open, honest, and spoke so truthfully about the realities of motherhood. After joining the group and getting to know her a bit more, I discovered my instincts were accurate.
Not only is she a homeschooling mama of three little ones, but she’s a passionate philanthropist AND runs her own business – Love More Décor – along with her team of fellow boss moms. In addition to all of that, and whether she knows it or not – she’s inspiring and empowering so many mama’s and women through-out Orange County.
Let’s get to know a bit more about her, the team and what they do.
1. What is Love More Decor?
Love More Decor is a full service event and wedding production team of three creatives. We do everything from event design and execution to vendor management and wedding coordination! We offer wedding planning packages as well as a la carte services that you can use to create your own custom package catered to your specific needs. We are a pretty sweet package, we take care of all the fine details and handle everything from beginning to end. Our goal is for our clients to stress less and love more on the day they really should.
All photos by Mandy Merino Photography unless otherwise credited.
2. What was the inspiration for the business, or how did it get started?
My husband and I took a trip to Astoria, OR and stumbled upon an amazing storefront called Vintage Hardware. Paul and Rebecca who run the store are amazing creative designers who re-purpose and restore furniture and hardware and turn them into amazing design pieces. After visiting their store, it was decided that I wanted to come back and buy everything they had to start a decor rental company. So, months later, my husband and I flew out and drove home to CA in a UHAUL full of goodies.
Since I have been doing events for the last 8 years and have always loved the grind of the planning, the designing, the producing and then finally seeing how everything we've worked on is finally executed, the next step for Love More Decor came naturally to start offering event coordination and planning. It's been nice to see our rentals and our clients leave hand in hand when working with them on their big day.
3. Tell me a little bit about yourself (the owner), and your team.
My team is amazing! We are a three person machine when it comes to working together and we really know how to use our individual strengths. Our team consists of our Creative Manager, Ashlee, our Production Manager, Allie, and myself, Allison, the Event Director.
Pictured left to right: Ashlee, Allison & Allie. Photo credit: Mandy Merino Photography
Our Creative Manager, Ashlee is incredibly talented at building and designing tablescapes, back drops, altars and more. She has a keen eye for design and what pieces are cohesive together when it comes to executing a clients vision. After seeing much of her work, I was so excited to have her join the LMD team and she has truly made her mark on our brand. She is also a gentle, compassionate mom of 2 who really has a way with people. I can always count on her to be the one looking out for the guests who may need a little extra help and taking excellent care of our clients.
Allie, our production manager is a beast! I approached her to join LMD because I knew her standards for attention to detail were high and that she would always be working to make sure every detail and design element would meet and exceed our clients' expectations. She's incredibly organized and has a knack for being able to improvise seamlessly when needed and she truly works hard to ensure all relationships between venue, vendors and clients are working together for a successful event. Also, a mom of 2, she is such a loving, passionate and eager self starter who genuinely cares about the quality of her work and service to others.
A little about myself, I have been managing and producing events for 8 years now, working everything from fundraisers, community events, dances, parties and weddings. As the Events Director, I am a meticulous planner obsessed with lists, spreadsheets, timelines and organizing all of the logistics that go into planning events large and small. I oversee all operations going into an event from the first steps of planning to the last minute of clean up and I get such a rush from each event we finish up. My favorite part of all of this is being able to create and design a specific vision for a client's special day and seeing efficiently executed. It allows the creative side of me to always be at work and play! Whether it's painting, writing, building, drawing, designing, restoring, or repurposing, the artist in me loves being able to always have a project to work on and Love More Decor has created that opportunity for me.
4. Where do you draw inspiration from?
I think as mothers we draw inspiration from our everyday interactions with our kids. They are so full of wonder and imagination that they are constantly encouraging your creativity. I can be crafting or painting or even hiking with my children and as they explore the activity we're up to they easily come up with new concepts completely organically and just like that, a new idea for a backdrop has been planted or an arch or table setting, all because of the colors my kids were using on their canvas, or because of the way they built something out of sticks and leaves. So much inspiration truly comes from just spending time with our kids and I think that's what makes our job that much more gratifying.
Thanks to Haute Sweets Baking Co. for letting us photograph a team meeting in their beautiful shop.
5. What types of brides/couples do you like to work with the most?
We really love all couples! We have worked with so many different clients with a large variety of styles. I think part of the fun in what we do is embracing the diversity of our clientele and their needs. It's allowed us to continue to work hard for our clients and keep a fresh mind when it comes to ideas and design elements.
6. Where do you want your business go to in 2017, and what do you want to do more of?
This year we would really love to work with more local wedding vendors and styled shoots. I hope that in 2017 our business can gain more exposure and be recognized for our hard work, integrity and style!
Photo credit: Kirstin Burrows Photography
7. Share your thoughts on female empowerment, and what it means to you.
There is a great quote about women by G.D. Anderson I read once,
"Feminism isn't about making women strong. Women are already strong. It's about changing the way the world perceives that strength."
We women are built strong but for some reason the world does not commonly see us as so. I think the best way to combat this and what I think is the ultimate female empowerment tool is the act of self love. As we are still living in a man's world, I know my two daughters will still have to fight and claw their way out of the man cave, but loving ourselves fiercely, knowing our worth, enough to be our own guardian, champions and advocates, I believe we can continue to pave the way for women by not accepting anything less than what we deserve.
Big thanks to Allison & team for letting me get to know them and feature them on this months Boss Babe Spotlight. As a working entrepreneur mama myself, I love getting to know other women who are building their businesses and balancing motherhood!
If you're planning a wedding or event in 2017, I definitely recommend Love More Decor!
ARE YOU, OR SOMEONE YOU KNOW A BOSS BABE IN THE SOUTHERN CALIFORNIA AREA WHO'S WORTHY OF BEING FEATURED IN THIS MONTHLY SPOTLIGHT? THIS IS A CHANCE TO HIGHLIGHT OTHER FEMALE OWNED/OPERATED BUSINESSES IN THE SOCAL AREA.
AS AN ORANGE COUNTY BASED BOUDOIR PHOTOGRAPHER I'M COMMITTED TO FEMALE EMPOWERMENT, AND WILL DO EVERYTHING IN MY POWER TO UPLIFT AND SUPPORT OTHER WOMEN.
GET IN TOUCH IF YOU'D LIKE TO BE CONSIDERED FOR A FEATURE.